Marketing Manager
LeapPoint, an OPMG Company, is a digital advisory firm focused on helping organizations connect their people, processes, and technology to improve orchestration across the entire marketing lifecycle. As an Adobe Gold Solution Partner, LeapPoint’s expertise spans the entire Adobe Experience Cloud ecosystem. The company’s certified consultants have delivered more than 600,000 hours of Adobe-related implementations and integrations and actively support hundreds of enterprise-level clients.
LeapPoint is part of Omnicom’s precision marketing division, Omnicom Precision Marketing Group (OPMG). OPMG is a global network of agencies and consultancies, spanning CRM, customer experience design, and marketing technology and business consulting.
As a Marketing Manager, you will spearhead innovative campaigns and oversee their execution through events, social media, and content development. You will play a vital role in implementing a comprehensive marketing strategy and enhancing sales and partner enablement. If you thrive on driving business growth through marketing initiatives and improving outcomes with marketing technology within a people-first culture, this role is perfect for you. Join us and be part of something transformative!
Note: This is a telecommute, work from home position.
As a Project Manager at LeapPoint, you will:
- Implement an omnichannel marketing strategy that boosts brand awareness, increases engagement, attracts new business, and positions LeapPoint as the preferred partner for Adobe.
- Oversee the LeapPoint community and corporate website to drive engagement while ensuring messaging, positioning, and alignment with industry best practices.
- Manage corporate social channels; craft and execute a contemporary social strategy to grow followers and engagement.
- Collaborate with LeapPoint subject matter experts to create marketing content and update corporate marketing assets such as presentations, case studies, white papers, blogs, etc.
- Plan, develop, and execute omnichannel campaigns with targeted messaging for LeapPoint’s core verticals, including FSI, CMT, Healthcare, and Retail.
- Maintain Marketo and other marketing-led tools, ensuring compliance with policies and regulations (CAN-SPAM, GDPR, etc.).
- Assist in developing monthly, quarterly, and annual reports on marketing performance (MQLs, pipeline contribution, email metrics, social engagement, etc.).
- Implement an omnichannel marketing strategy that boosts brand awareness, increases engagement, attracts new business, and positions LeapPoint as the preferred partner for Adobe.
- Oversee the LeapPoint community and corporate website to drive engagement while ensuring messaging, positioning, and alignment with industry best practices.
- Manage corporate social channels; craft and execute a contemporary social strategy to grow followers and engagement.
- Collaborate with LeapPoint subject matter experts to create marketing content and update corporate marketing assets such as presentations, case studies, white papers, blogs, etc.
- Plan, develop, and execute omnichannel campaigns with targeted messaging for LeapPoint’s core verticals, including FSI, CMT, Healthcare, and Retail.
- Maintain Marketo and other marketing-led tools, ensuring compliance with policies and regulations (CAN-SPAM, GDPR, etc.).
- Assist in developing monthly, quarterly, and annual reports on marketing performance (MQLs, pipeline contribution, email metrics, social engagement, etc.).
Desired skills for success:
- 8-10 years of marketing experience in the B2B space, preferably with tech or startup exposure.
- Proficiency in marketing automation platforms, with a preference for Marketo.
- Strong Adobe graphic design skills, with the capability to edit assets at a minimum.
- Experience in content marketing, trade shows, social, and email marketing.
- Proactive and results-driven, with the ability to independently find solutions.
- Ability to manage and advance multiple projects concurrently.
- Excellent communication and interpersonal skills, with the capability to collaborate effectively with cross-functional teams.
- Strong attention to detail and proofreading skills.
Travel: This position may require approximately 10-20% travel.
Discover our benefits, perks, and culture code: https://www.leappoint.com/about/careers/
HERE'S A LITTLE MORE ABOUT US…
LeapPoint has been on the Forbes list of America's Best Management Consulting Firms for seven consecutive years as well as being an honored Vault Consulting Top 50 firm, named a top boutique consulting firm, top consulting firm for culture, and top consulting firm for diversity. This only happened because of the incredible people that decided to make LeapPoint their home. We work hard, we support each other, we look for opportunities to learn and grow, and we put our customers at the center of everything we do…some firms say it, we actually do it.
This maniacal focus on helping customers deliver outcomes that propel business forward led us to the creation of a framework that now has a long history of connecting people, processes, and systems. We call it Connected WorkTM and it’s how we deliver powerful experiences for customers and employees. We believe in it so much we created the first ever Connected Work Officer executive role.
As you can imagine, we move fast, we wear lots of hats, and we stand behind each other so that when someone falls a teammate is there to catch them. Make no mistake, this makes for a unique environment, which means we are looking for unique people.
We put our people first, we invest in giving them the tools they need to be successful here and beyond, and we want them to be healthy, happy, and fulfilled while doing work that matters.
If this excites you, let's have a quick chat to get to know one another and discuss your future.
EEO Statement:
LeapPoint, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.